- Web beacons. Certain sections of our service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity
This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored, however this may downgrade or 'break' certain elements of the site's functionality.
Because of the way in which the internet and websites work, it may be that we do not always have insight into the cookies that third parties place via our website.
- Provide a fast and seamless user experience on our site and services
- Understand how visitors arrive on our site
- Understand how visitors use and engage with our site and services
- Test new pages, features or new functionality of the website by randomly distributing visitors (i.e. "A/B testing")
- Analyse and improve our site and services
- Prevent fraudulent activities on our site
Who sets cookies?
There are two types of cookies:
- First party cookies: these cookies are placed and read by Routinely.
- Third party cookies: these cookies are set by other companies that provide services to Routinely as data processor, such as Google or Facebook.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.
We use both session and persistent cookies for the purposes set out below.
Necessary / essential cookies
- Order processing related cookies. We offer e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
- Notice acceptance cookies. These cookies identify the cookie preferences you have selected on our site, helping us read and comply with your preferences.
- Form related cookies. When you submit data through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.
- Site preferences cookies. In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.
Tracking and performance cookies
- This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google page.
- The Google Ads service (also know as "DoubleClick") we use to serve advertising uses a cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. For more information on Google AdSense see the official Google AdSense privacy FAQ.
- Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
- As we sell products it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
- From time to time we use Google Optimize when we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
You can prevent the setting of cookies by adjusting the settings on your browser. Please visit your browser's help page for information on how to do this:
Be aware that disabling cookies can result in also disabling functionality and features of the site. Therefore it is recommended that you leave on all cookies if you are not sure whether you need them or not, in case they are used to provide a functionality that you use.
We hope that this page gave you a better understanding of what cookies are and how Routinely uses them. However, if you are still looking for more information then please contact us via firstname.lastname@example.org, we are always happy to assist you!