• Generic products don't cater to the ever-changing nature of our skin. We build your bespoke care routine containing proven active ingredients and guide you on your way on how to use them.

    We’ve built an algorithm that finds the right combination of active ingredients to suit your skin's needs. On the mobile app, you will receive step-by-step guidance on when and how to apply your daily skincare routine and how to adapt it based on weather changes, air quality, or personal health indicators (i.e. stress, diet, and sleep).

  • We guarantee that all of our products haven been dermatologically tested, tolerance tested, and clinically tested to ensure efficacy.

    However, there are variables that will affect your outcome that cannot be guaranteed by the product alone:


    Your routine matters: products that you use can interact with each other. For example, a harsh, stripping cleanser or moisturizer formulated with fragrance might sensitise your skin and prevent your Routinely serums from working optimally. This is why we developed an app feature to help you optimise your routine.


    Overnight results rarely happen with skincare. It takes consistent use and patience before seeing results. Use our app to track your goals and manage your expectations.

    Daily SPF

    Daily sunscreen is very important, no matter the weather. Your anti-ageing products are only helpful if you include SPF in your routine. Keep in mind that UV rays are responsible for 80% of the factors that lead to skin ageing.

    Other goals such as reducing hyperpigmentation, treating acne scars and dark spots are only achievable if you use and reapply a daily SPF.

    Rest assured when using our products; we will guide you on your skincare journey with our app.

    Unique experience

    Scientifically proven ingredients will work for most people. However, all skin is unique and there is a small chance that what works for most people, won't always work for you. We aim to personalise your serum recommendation with as much accuracy as possible by understanding your skin condition, environment, lifestyle, hormonal balance and objectives. Of course, these factors can change at any given time. We recommend staying connected on our app so that we can continuously review, refine and optimise your routine.

  • Our process starts with collecting your insights based on your existing skin condition, environment, hormonal balance, and lifestyle. We utilise an advanced algorithm to synthesize your insights and objectives to determine what your skin needs, in order to issue a personalised, highly targeted serum recommendation. Knowing that these factors are subject to change, we offer you ongoing guidance in our app to advise you on when and how to apply your serums, track progress, and optimise your routine for best results.

    You can discover your routine in our iOS app or Android app. Together we'll make better decisions for your skin.

  • Discover your personalised routine in our iOS app or Android app. Together we'll make better decisions for your skin.

  • When pre-ordering a product, we will only charge your payment method once we ship your order. Otherwise, we will charge your payment method within 7 days after ordering, depending on the exact payment method you have selected.

  • For deliveries to The Netherlands, Belgium and Germany: 1-3 business days. Deliveries to other European countries will arrive within 3-7 business days.

  • Generally speaking, there is no limit to the amount of products you can order. If we suspect fraud or wholesale usage, we might contact you to check.

  • If your order has not yet been processed by our warehouse, we can modify your order depending on product availability. Please contact info@routinely.com if you want to change your order.

  • Oops, sorry about that. Did you check your spambox? Otherwise, please contact info@routinely.com (mailto:info@routinely.com) so that we can validate the e-mail address you used for the order, and re-send the confirmation e-mail.

  • Our website secures website traffic with HTTPS, which ensures that no one can see the data you send to us. You can rest assured that your personal data is always stored safely, with the utmost consideration for security and privacy. You can check our privacy policy to see what we store, why, and for how long.

  • You can apply a discount code or gift card code at our checkout page.

  • By law, you have a right of withdrawal, which means that you can return an unopened product within 14 days after you have received it. Please contact us at info@routinely.com (mailto:info@routinely.com) so we can help you through the process.

    If you are unhappy with your product, please reach out to us at info@routinely.com- we're here to help.

  • If you have received a damaged order, please send us an email at info@routinely.com, with a photo of the damaged goods so that we can properly assess the situation and provide you with the best solution.

  • We ship to almost every European country; for now we do not ship to the United Kingdom (but we are working on it...)

    For shipments to The Netherlands, Belgium and Germany, we dispatch your order within 24 hours and we ship for free for orders above €50, otherwise €6,90.

    For shipments to other European countries (Austria, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden): free shipping above €50 in Europe, otherwise €12,95 for shipping, dispatched within 48 hours.

  • Generally, we ship your order in a small box measuring 22 x 15 x 4 centimeters. Just a heads-up- It won't fit in your letter box. Once we dispatch your order, you will receive a tracking code via email to track the delivery.

  • Our products are highly stable, compatible with one another, and include precise dosages of active ingredients. This ensures efficacy, while remaining gentle on your skin. All of our products are fragrance-free and suitable for all skin types, even sensitive skin. Our app serves as your personal skincare guide, so you can achieve your very best results.

  • We currently do not offer samples of our serums. Most serums require consistent application over a period of time to produce the desired results, which doesn't make them suitable for sampling.

  • We’re proud to closely partner with a highly regarded R&D laboratory in Switzerland, specialising in innovative cosmetics.

  • To conduct an allergy or irritation patch test, simply apply a small amount of the product to a discrete area of your face that's easily covered - such as underneath your jaw, behind your ear or the side of your neck. If you want to be extra cautious, you can apply it to the inside of your elbow. There should be no other products on the skin, so that you can properly test this product. Leave the product on for 48 hours. If no skin reaction occurs, this indicates the product is safe to use.

    To test if a product makes you breakout, you should apply the product directly on a discrete part of your face that’s prone to blemishes. Apply the product as recommended to the same area for a week or so to determine how your skin will react. However, keep in mind that breakouts can be an expected initial response for some skincare products, since a purging period is normal for products intended to prevent blemishes. Products that contain retinol, glycolic acid, azelaic acid or niacinamide can in some cases cause purging. This means your blemishes can initially worsen (for usually one skin cycle: around 6 weeks) before you notice an improvement.

  • 6 Months.

  • We accept most credit cards such as VISA, Mastercard and American Express, and local payment methods such as iDeal and Bancontact. You can also pay with Apple Pay or Google Pay. The details of your order are processed through secure computers and your credit card details are always encrypted.

  • We produce our formulas in small batches to offer you the freshest product available, and do our best to ensure that they are constantly in stock. However, if a product is sold out, we advise you to keep an eye on our website as we update our quantities daily.

  • Ideally in a cool, dry place with droppers screwed on tightly to preserve your serum. Although we use highly stable formulas, it's always a good idea to avoid direct sunlight, heat and air exposure with any beauty product to ensure optimal quality.

  • Lightly squeeze the dropper and release 2-3 drops in the palm of your hand, either on your fingertips or directly onto your cleansed face. Avoid touching the tip of the dropper to ensure optimal hygiene. Gently massage or pat the liquid into your skin. We advise you to download the app for personal guidance.

  • Although we are careful not to use any allergens in our products, allergies can occur with any allergen-free beauty product, although it is very rare. Sensitive skin is especially prone to allergic reactions due to a compromised skin barrier.

    To avoid allergic reactions, always patch test every new beauty product you purchase, before applying it for the first time.

    If you already know that you are allergic to an ingredient, tell us in the skin ID test before purchasing your serums. Not using our skin ID test? Check the full ingredient list before purchasing or using our products.

    Having an allergic reaction despite taking all of these actions? Immediately rinse the product off with lukewarm water and see a doctor or dermatologist if the rash does not subside. Please email us at info@routinely.com (mailto:info@routinely.com) and we will happily assist you with returning your product and issue you a full refund.

  • All of our products except for our Regenerating Retinol serum, Golden Vitamin C serum and 360° Azelaic Acid serum are suitable for women who are pregnant or breastfeeding.

  • We go to great lengths to ensure that our products are safe to use. If you have a medical condition, we advise you to first consult with your doctor to make sure the ingredients we use are right for you.

  • You can download our app for the best personalised advice on your skin and your recommended serums. In general, we advise you to apply the serums in the order below, the number being the one you see on the serum label.

  • Yes it is! But in some cases you need to build them up gradually, or use them in a certain order. Download our app to see what your personalised routine looks like for the most effective Routinely experience!

  • We are always here to help. Please reach out anytime at info@routinely.com (mailto:info@routinely.com)

  • We never test our product on animals. This is illegal in the EU, where we formulate our products. Additionally, we do not sell in countries where animal testing is mandatory.

  • Our products are formulated for all skin types and created with sensitive skin in mind. We do not use any fragrance, allergens, drying alcohols, essential oils or other potentially irritating ingredients. Download our app or access our website for guidance on how to find and use the best products for your specific needs. As with any new skincare product, it is a good idea to patch test before use, especially if you have very reactive skin. If you have sensitive skin, we advise you to gradually build up any new skincare product (our app is designed to help you build up your personal routine in the best way possible).

  • Yes, all of our products are vegan and cruelty free.

  • Our products are 100% safe to use. We only use the most gentle and effective ingredients that are not harmful to our planet, animals or human beings. We choose not to be a "free from" brand since natural & synthetic ingredients can be equally toxic. We use the latest scientific evidence to guide us when formulating our products. We don't use any unnecessary ingredients. We make sure that our synthetic and natural ingredients are present in the right doses, so they can do their work while remaining perfectly safe.

  • We believe that launching a business today comes with a responsibility to do right by planet Earth. We produce locally (Switzerland) and we collaborate with European suppliers to keep transportation emissions to a minimum. Additionally, we use glass bottles with removable labels to optimise recycling. Any form of secondary packaging is avoided and orders are shipped in recycled cardboard. We always strive to minimise our footprint whenever possible.

  • We currently do not offer a recycling program since our products are easily recyclable by our customers. A separate initiative would require extra shipping, which would lead to further environmental implications. Our serums come in glass bottles with a removable label and cap. We invite you to recycle your empty bottles locally, or reuse them for other purposes in your home.

  • For press related inquiries, please get in touch via press@routinely.com.

  • We love to work with creative minds who believe in our product. If this sounds like you, please get in touch via press@routinely.com (mailto:press@routinely.com)