Tips en nieuws over huidverzorging door Routinely.

Journal - Routinely

When we started thinking about the ultimate moisturiser, we gave ourselves a serious challenge: create a lightweight, yet deeply hydrating formula that will be a staple for all skin types. A year later, we’re proud to say that we succeeded. The Guardian Cream really is a triumph; it doesn’t have the heaviness or thickness you would come to expect from a moisturiser so completely… moisturising! It’s non-greasy and silky smooth, supplying the perfect balanced finish. Plus, it seals in the skin-repairing power of our serums (so that they can do their best work), protects the skin from outside irritants, and can be used all-year round. If that’s not top shelf worthy, we don’t know what is. 

The Balm Cleanser is made for all skin types, tones, conditions, genders and ages! 

Ageing skin will love it because it’s packed with protective and restorative antioxidants and peptides. 

Dry skin will love it because key ingredients like shea butter provide serious moisture. 

Oily and acne prone skin will love it because it’s non-comedogenic (science-speak for it won't clog pores). 

Very sensitive skin will love it because it’s 100% fragrance free. 

Shea butter, beta glucan and natural moisturising factors nourish the skin barrier and replenish the skin’s water reserves.

Peptides protect healthy cells and promote skin elasticity.

Purslane blocks pollution, UV rays and other potentially damaging environmental stressors. 

Super light yet immediately hydrating; we love its bouncy, balanced texture. And a little bit goes a long way— apply just a dab for a healthy, natural-looking glow, without shine. 

It’s deeply hydrating, it’s protective… and it’s surprisingly lightweight. The perfect moisturiser does exist, and it’s called The Guardian Cream. 

The ‘double cleanse’ is a method praised by the skincare community that uses two products to properly cleanse the skin. The idea is that you use an oil-based cleanser first to remove dirt and makeup, followed by a water-based cleanser to wash it all away. But what if we told you that double cleansing with two different products isn’t necessary when you have the right cleanser? And what if we told you that we spent a year making the ultimate all-in-one product and it's available… next week? Well, we have really, really good news for you… and it’s called The Balm Cleanser. 

The Balm Cleanser is our idea of the perfect cleanser; it takes off everything from daily dirt to waterproof makeup to sunscreen, in a gentle, non-stripping way. All you have to do is add water to transform it into a milky lather that washes everything off and leaves skin feeling nourished and primed. This allows our serums to really pull in and do their best work; which makes them even more effective than they already are. 

The Balm Cleanser is made for all skin types, tones, conditions, genders and ages! We had five different feedback rounds from a diverse group of users to ensure it went beyond expectations. 

Acne & blemish prone skin will love it because it effectively lifts dirt and oil from the skin, and dissolves the overproduction of oil. 

Dry skin will love it because it’s non-stripping and non-drying thanks to a blend of nourishing plant oils. 

Those with rosacea will love it because the smallest amount of tea tree oil (.005%!) acts as an anti-inflammatory, calms skin, and smells super fresh. 

Very sensitive skin will love it because it’s an allergen-free formula. 

Milk thistle and pomegranate oil pack major antioxidant power to protect and calm skin. 

Meadowfoam oil balances sebum (natural oil) production. 

Squalane and Vitamin E keep skin moisturised and well nourished. 

This cleanser is a texture dream. It starts off as a luscious balm that literally melts into the skin; we love massaging it in for the most satisfying deep cleanse— dirt and impurities loosen and lift right up! Simply add water, and it instantly turns light and milky for a final wash. You’ll notice soft, soothed skin that’s ready to drink up all kinds of serum goodness.  

Why have two steps, when you could just have one? We made the ultimate, all-in-one solution to prime and prep your skin. 

There’s something about spring that makes us want to start fresh and treat ourselves to a good, satisfying cleanse. But we’re not talking about celery juice— this kind of cleanse is about getting rid of the excess in your life, and making more room for peace and happiness. It’s called minimalism, and here are a few of the benefits: 

More money, time and energy for what really matters to you

Living with less means you’ll have more money, more time and more energy for the things that truly matter to you. 

‘Comparison is the thief of joy.’ When you start comparing yourself to someone else, remember that  everyone has their own unique path in life and that is where everyone's strength lies. Run your race and choose to practice gratitude.

When you select fewer, better things for your life and home, you're choosing a conscious way of living that reduces your carbon footprint. Purchasing less, means wasting less. 

Imagine a cluttered dirty room full of stuff. Now imagine a clean room with few things. What makes you more stressed and which makes you feel calm? Case in point. 

Now that you know all about the benefits of a cleaner, leaner life, here are few tips on how to put minimalism into practice: 

Before you go to sleep at night, take a walk through your house and tidy up for fifteen minutes. By building this routine into your life, you’ll wake up to a cleaner house and be ready for a new day. 

Take a 30-day break from all media that is not essential to your professional or private life. That might include a hiatus from Instagram, for example. Substitute the time you usually spend on these platforms with reading, going for a walk, or other activities that enhance your life, and see how you feel. 

Be a conscious consumer and choose quality over quantity whenever possible. A few things to look out for: sustainable packaging, local production, and brands that are transparent about what goes into their products. 

Take note of how these changes affect your physical and mental space. We hope you’ll find a little more lightness in your step. 

There’s something about spring that makes us want to start fresh and treat ourselves to a good, satisfying cleanse. Let's talk about minimalism, and what are a few of the benefits.

Five daily items to elevate your everyday:

Organise, in style. Designer Nina Bruun’s Menu Epoch Rack is a practical bathroom storage piece for fresh towels and washcloths, and a beautiful design object in its own right.

Extend the life cycle of your favourite garments with Steamery’s Fabric Shaver. This clever tool removes lint and piling so your wardrobe looks as good as new. 

Kinto’s To Go Tumbler is a sleek, sustainable coffee cup alternative. It’s also insulated, BPA free, and dishwasher safe. 

Ceramicist Iris Rozendaal creates and fires her clay forms by hand in her Den Haag studio. We especially love her Oval plate for displaying our favourite daily essentials. 

Inspired ambiance. Frama’s Deep Forest candle smells just like the name implies, with responsibly sourced vegetable oil wax as the base. 

Five daily items to elevate your everyday.  

Top of Mind: Thoughtfully Designed Must-Haves

We use intelligently sourced ingredients and sustainable methods because they create better products— and they’re better for planet earth. 

Read on to find out what sets our serums apart, and what things you should look for in all of your skincare products. 

This an important step after formulation that brands should take to ensure their products work- but not all of them do. Our serums happen to be individually clinically tested by an independent third-party to be 100% sure they do their job.

When your products are produced in faraway places, your carbon footprint expands too. Routinely serums are made and packaged right here in the EU.

A good brand will formulate their products around high quality ingredients that are scientifically proven to improve your skin, and make their ingredient list fully visible on their website. Read up on our ingredients by exploring each product here.

Fragrance in your skincare products (and other products, for that matter) can cause allergies to creep up over time. It can also sensitise skin; when perfume or essential oils are in touch with UV rays, it can damage healthy cells. To be safe, we just say no to fragrance in our products.

Want to know more about our products? Chat with an expert here. 

Five things we're doing this month to spring forward. 

1. Bring the outdoors in. Planthood’s ‘Take it slow’ subscription helps you oxygenate your space with 2-3 plants selected especially for you, and advice on how to care for them. 

2. Reduce single use plastics and get a good spring clean in. Kinfill’s multi-surface cleaner kit comes with a glass spray bottle, and a vial of eco-friendly cleaning concentrate. 

3. Juice up. The Bodyguard bundle boasts a variety of vitamin-packed juices to help you charge up in between seasons—delivered straight to your door.  

4. Want to know more about what goes into our products? Read our lead product developer’s monthly journal to be the first to find out about two new skincare essentials... coming soon. 

5. Fresh faced. Our Sunday Exfoliating Serum is a team favourite for a reason; a trio of skincare acids provide gentle yet powerful exfoliation for a noticeable next-day glow. 

Top of Mind: Spring Essentials for Renewal

Hi! My name is Romy and I am leading skincare development at Routinely. I’m taking you with me on my journey of formulating, testing (and testing some more)  for an inside view into how we create our products. To balance out my science-geek tendencies, I’ll share a few things that I’m doing, reading or listening to that are keeping me inspired outside of Routinely HQ. Keep an eye out for this digital diary every month, and DM me here if there’s something you’d like me to talk about– digging into the science behind skincare is truly my happy place. 

Longer and brighter days are finally upon us! Two other things that have been brightening up my days (and hopefully yours, soon!) are the new skincare products I’ve been developing with our lab. 

We're in the last phase of development, but I’m already sure these products will enhance your skin in so many ways and complete your routine. I am *thrilled* to announce that we are launching: 

a dreamy cleansing balm based on calming natural oils 

a shielding, soothing moisturiser with the perfect texture

As someone who has tried and tested (hundreds? thousands?!) of skincare products, I am ecstatic about these formulas. They could be the missing key to unlocking your skin goals– I know they are for me! They’re good… like, really really good.

We’ve been perfecting the formulas for months and months, collecting feedback during all sample rounds from a diverse pool of people. It’s important to note that a lot of skincare brands sell off the shelf, pre-developed products or just hand in a concept or marketing plan to a lab, only having one or two sample rounds, not really zeroing in on efficacy but rather ‘the marketing story’. We are perfectionists and didn’t want to do it that way; good things take time and my belief is that these products will really make a difference.

My biggest goal with these products was to develop straightforward formulas that serve all skin types, skin colours, skin concerns, skin sensitivities and skin goals. To be as inclusive as possible, to develop easy-to-love products that you can trust– because these ones actually keep their promises. Some of my criteria: 

Combine proven natural ingredients and modern technologies

 Finding this perfect balance was not an easy task, but I have rarely been more sure about something than the magnificence of these products. I truly, truly can’t wait for you to try them! 

Current favourite skincare products for fresh, crisp beginnings

An exfoliant with AHA’s and PHA is the equivalent of the vacuum cleaner you use during the big spring clean of your house. It will wake up your skin from its wintery slumber by wiping out dead skin cells and activating cell turnover. This results in younger looking, glowing skin. It’s like a scrub, but better: it doesn’t damage your skin. This one is special because it contains succinic acid as well.

Other benefits I want to mention: blemish prevention, brightening age spots, acne scars or other forms of hyperpigmentation, ending winter dry skin for the rest of the year.

Facial cupping is used to improve blood circulation, decongest pores and stimulate lymphatic flow to detoxify deeply and reduce facial puffiness. It also helps to bring more nutrients and oxygen to the skin, stimulates the production of collagen and creates an overall lifting effect. I am obsessed with this one!

A facial toning device with a titanium Gua Sha head to promote better absorption of active ingredients in skincare. I love creating a mindful moment with myself by using this tool.

All About Love: New Visions by Bell Hooks

Beautiful, honest and original perspectives on the phenomenon of love, involving philosophy, psychology and personal anecdotes of the cultural critic Bell Hooks (1952-2021). 

I’m signing off for now, but I’ll be back next month with more exciting updates and links to share. 

Hi! My name is Romy and I am leading skincare development at Routinely. I’m taking you with me on my journey of formulating, testing (and testing some more)  for an inside view into how we create our products.

Not to brag or anything but we have always been pretty confident about our products. We just know they do the job. We know our formulas work. And we know we are worthy of our tagline: ‘Daily skincare that delivers.’

But it is truly amazing when fellow skincare enthusiasts and other skincare experts confirm our very humble findings. So, you bet we are thrilled to inform you that ROUTINELY has won the Belgian Beauty Awards for ‘Best product’.

We are beyond proud to be included on such a strong list full of awesome skincare and beauty brands. We could not have been more excited and honored to be able to carry the Best Product label of the Belgian Beauty Awards. It’s a fantastic recognition and an award one does not receive on a daily basis.

Already a fan of our products? Great! Since we won something, we figured it would be only fair for you to win something too. Here’s the deal: share a story on your Instagram and tag @routinely.co, so we can repost and you can win a 100 EUR Routinely gift card.

Never heard of us before? Gosh, this must be your lucky day. Take our skin test and discover which of our thirteen potent and active formulas best suit your skin and skin goals.

ROUTINELY has won the Belgian Beauty Awards 2022 for ‘Best product’.

How to ID your skin type

Knowing your skin type is the first step in finding out which skincare products are right for you– so we tapped skin therapist Yasmina Lekfif to explain how to tell if you have normal, dry, oily or combination skin. We took notes:

Take a look at your skin in the mirror, first thing in the morning. You’ll be able to see what your skin looks like, without being affected by skincare. 

Does your skin feel dry or itchy? This indicates that you have dry skin. 

Mostly shiny all over? You have oily skin. 

A shiny t-zone (cheeks, nose and chin) with normal or dry cheeks? You have combination skin. 

Not seeing shine or dryness? You have normal skin. 

Now that you know your skin type (high five!), you’re well on your way to finding the right serums for you. Take our skin Q&A here and get matched in under two minutes. 

Knowing your skin type is the first step in finding out which skincare products are right for you– so we tapped skin therapist Yasmina Lekfif to explain how to tell if you have normal, dry, oily or combination skin. 

We know— skincare is just one part of a healthy routine. So, once a month we’ll share our favourite tips, tools and practices to elevate your daily rituals. Here are five ways to power up in February.

Get lifted.  Marieke van Helden is known for her transformational facial  massage techniques at her Amsterdam salon, The New Parlour.

Jumpstart your day with this pack of 52 questions for self-reflection and mindfulness.

We made your AM + PM skincare routine a soundtrack. Soothing sounds to gently ease into the day, and celestial tunes to power down. 

It’s official; we’ve converted from coffee → matcha. A slow release of caffeine keeps us focused all morning, without the jitters. Our neighbour Matcha Mafia makes a gorgeous ceremonial grade blend.

A few days in nature does wonders for the mind, body and spirit. Experience the Dutch wilderness in one of these refreshingly simple cabins. 

Skincare routines should be adapted based on changing skin needs, and seasons too. Take your regimen from winter to spring by following this checklist:

Add anti-oxidants. Vitamin C and bakuchiol (found in our Golden Vitamin C Serum & Reset Bakuchiol Serum) protect against increased UV exposure and cell damage. 

Refresh winter skin by using a chemical exfoliant that contains AHA’s and/or PHA once a week. Our Sunday Exfoliating Serum contains both to slough off dead skin cells for radiant, even skin. 

Switch to a light-weight moisturiser and use SPF daily to combat stronger UV rays. 

Some are blemish prone during the winter months, others during warmer times of the year. Track your skin changes in a journal so you can adjust your routine as needed. 

Skincare routines should be adapted based on changing skin needs, and seasons too. Take your regimen from winter to spring by following our checklist.

We’re so ready to spring forward. More light, longer days, and fresh air... finally! If you’re just as ready as we are to refresh your routine and get out and about, read on for our skin-repairing serum picks. 

What it does: Powerful chemical exfoliation for a spring refresh

Key ingredients: Glycolic acid and gluconolactone act as gentle, yet effective exfoliators, while succinic acid fights acne and bacteria. 

Why it’s special: Use it once or twice a week at night, and wake up to brighter, even skin. 

What it does: Soothe & calm after a long harsh winter

Key ingredients: Bakuchiol, a plant-derived antioxidant known for its anti-ageing superpowers, and dew bean to stimulate cell renewal and collagen production. 

Why it’s special: It’s our best-selling serum for a reason; this formula is sensitive skin approved and prevents premature skin ageing. 

What it does: Protect, tone and brighten dull, tired skin

Key ingredients: Absorbic acid (the most active and best researched form of vitamin C) and Glutathione, a powerful antioxidant that allows vitamin C to sink deep into skin. 

Why it’s special: Gold particles and glutathione enhance the penetration of vitamin C, making it more potent than its .5% composition indicates. The bonus? You won’t get the irritation you usually see with high percentage blends. 

The Only Moisturiser You’ll Ever Need

Double Cleanse, In One Tube

A Tidy House, A Tidy Mind

Top of Mind: Thoughtfully Designed Must-Haves

Thoughtfully Designed

Top of Mind: Spring Essentials for Renewal

Diary Of A Skincare Developer

Belgian Beauty Awards 2022 - We Won!

How to ID Your Skin Type

Top of Mind: Power Up Your Routine

Spring Clean Your Skincare Routine

Serums for Renewal