Growing older (and wiser), we realised we’d better start caring for our skin. But it seemed impossible to navigate the overwhelming array of brands, products, promises and prices.

We didn’t want to spend days researching but we also didn’t want to surrender to trial and error. Not anymore.

So we came up with a skincare system that does just that: clarify your skin needs, match you with a routine so easy and minimalist you'll actually stick to it, at an honest and transparent price.

The base —a cleanser and moisturiser for every face. The foundations of your routine, from now until eternity. Think of them as a modern, elevated version of the blue nivea jar.

The targeted care - one or more serums specific to your face.Consider them your skin’s daily dose of vitamins, easy to swap in and out depending on your skin’s deficiencies.

Our formulas are made in the Swiss Alps and are built around the most effective, highest quality active ingredients that nature and science have to offer.

If it's not proven or purposeful, it doesn't belong in our serums. No allergens, no fragrance, no irritants, and no additives- ever.

We believe in less is more and that applies to how we operate, too.

— We keep our packaging limited to the bare essentials and we make sure to use either 100% recycled (hello cleanser and moisturiser tubes) or lower-footprint materials such as glass (hello serums).
— We’re vegan in every way: no animal testing and no animal by-products to be found.
— We’re fully made in Europe: limiting our footprint to locally sourced producers and suppliers.