Custom serum
routines just
for you

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ARJAN’S ROUTINE 05+13
BRENDALY’S ROUTINE 07+13+48
Made in Switzerland
Based in Amsterdam
Proven Active Ingredients
Fragrance-Free
Non-Comedogenic
Allergen-Free
Cruelty-Free
Vegan
Made in Switzerland
Based in Amsterdam
Proven Active Ingredients
Fragrance-Free
Non-Comedogenic
Allergen-Free
Cruelty-Free
Vegan

Backed by science, we’ve developed highly targeted serums that are tailored to address your specific skin needs.

Discover your skin needs

Community favourites

10 out of 10 subjects said their skin looked healthier after 4 weeks.

25ml - € 29.90

03 - Reset bakuchiol serum

Our best-selling serum that targets signs of skin ageing and reveals radiant skin.

8 out of 10 subjects said their skin barrier improved after 6 weeks.

25ml - € 29.90

13 - Barrier boost B3 serum

A balancing serum that regulates oil production and reduces pore size.

9 out of 10 subjects said their skin seemed less sensitive and more calm after 2 weeks.

25ml - € 29.90

06 - Soothing 5-plant extract serum

Developed for sensitive skin to reduce redness, balance, and nourish.

9 out of 10 subjects said their skin looked more radiant after 4 weeks.

25ml - € 29.90

81 - Sunday exfoliating serum

A potent once-or-twice-a-week exfoliant, perfect for a skin refresh.

View all serums

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Amber’s routine

03

06

48

the art student

Amber, 22, lives in Amsterdam. She has dry skin with high sensitivity and is looking to treat dry skin patches and boost radiance.

03 - Reset bakuchiol serum
Our best-selling serum that targets signs of skin ageing and reveals radiant skin.
25ml - €29.90
06 - Soothing 5-plant extract serum
Developed for sensitive skin to reduce redness, balance, and nourish.
25ml - €29.90
48 - Multi-molecular weight HA serum
Instantly delivers deep hydration for firmer, visibly plump skin.
25ml - €29.90

Cecilia’s routine

03

15

76

the optimist

Cecilia, 28, lives in Haarlem. She has combination skin with medium sensitivity and is looking to prevent premature skin ageing and boost radiance.

03 - Reset bakuchiol serum
Our best-selling serum that targets signs of skin ageing and reveals radiant skin.
25ml - €29.90
15 - Detox + defense algae serum
A soothing skin protectant to prevent inflammation and slow down the ageing process.
25ml - €29.90
76 - Awakening ferment eye serum
A peptide-packed daily under-eye treatment to de-puff, firm and brighten.
25ml - €29.90

Romy’s routine

03

06

81

the skintellectual

Romy, 32, lives in Amsterdam. She has combination skin with medium sensitivity and is looking to reduce redness and prevent premature skin ageing.

03 - Reset bakuchiol serum
Our best-selling serum that targets signs of skin ageing and reveals radiant skin.
25ml - €29.90
06 - Soothing 5-plant extract serum
Developed for sensitive skin to reduce redness, balance, and nourish.
25ml - €29.90
81 - Sunday exfoliating serum
A potent once-or-twice-a-week exfoliant, perfect for a skin refresh.
25ml - €29.90

Arjan's routine

07

13

the explorer

Arjan, 26, lives in Amsterdam. He has normal skin with medium sensitivity and is looking to reduce blemishes and prevent premature skin ageing.

07 - 360° azelaic acid serum
Fight blemishes sans irritation with this antibacterial, anti-inflammatory powerhouse.
25ml - €29.90
13 - Barrier boost B3 serum
A balancing serum that regulates oil production and reduces pore size.
25ml - €29.90
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Skincare, simplified

Custom Routines

We tailor our serum recommendation to fit your specific profile, so you’ll never get lost in the skincare search.

Minimal Formulas

No magic potions, just the best of nature and science - without the unnecessary additives.

Daily Guidance

Once you’ve received your serums, we’ll tell you exactly how and when to use them for optimal results.
"ROUTINELY proves that beauty and technology are a perfect match."
"An app and one of the thirteen serums is all you need."
"The brand answers a growing consumer need for personalisation in skincare, for a tailor-made solution that's straightforward and just works."
"Sustainability is key to the brand, which emphasizes transparency along with inclusivity and efficacy."

Reviews

Read what others are saying about our serums. Our overall rating is 4.8 out of 5 stars from over 19 reviews.

Lauranne Verified buyerAge 25-28 · Dry skin · Occasionally sensitive skin Unknown routine

Love the serums!

My skin feels amazing after using Routinely now already for 2 months. The serums have a very nice texture, not sticky nor too fluid. The fact that the bottles are also beautifully designed, is an extra plus!

Marlies Verified buyerAge 29-32 · Combination skin · Occasionally sensitive skin Unknown routine

Goed product

Twee maanden geleden bestelde ik de serums die me werden aangeraden op basis van de ingevulde vragenlijst. Zeer tevreden van de resultaten! De app is zeer gebruiksvriendelijk en zorgt ervoor dat je mee kan opvolgen wanneer je de eerste resultaten mag verwachten voor de zaken die jij wil verbeteren aan je huid.

Taran Verified buyerAge 21-24 · Oily skin · Routine 131505

bomb skin

my skin has NEVER looked this amazing, I have been struggling for years!

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